Discover the unexpected benefits that Google Ads services bring to businesses. Learn how we and Google Ads help businesses build and deploy successful online marketing strategies.
1. What is Google Ads service?
Google Ads service is a form of online advertising provided by Google.
Google Ads allows advertisers to display advertising content on websites, mobile applications and Google search results. You want to advertise your product or service online. Google Ads service will help you do that easily.
2. Classification of Google Ads services
2.1. Ads in search results
A type of advertisement that appears on Google search results pages when users search for keywords related to products or services.
Usually displayed above or below organic search results and marked as “Ad” to distinguish it from other useful results.
Search advertising allows you to show ads to people searching for specific keywords, typically on the first page of a search website.
2.2. Google Display Network advertising
This type of Google Ads service appears on websites, blogs and mobile applications within the Google Display Network (GDN).
GDN includes multiple websites and applications worldwide, providing vast reach to potential customers. Display network ads can be image, text, video or other rich media ads.
2.3. Advertising on Youtube (Youtube Ads)
Google provides Google Ads advertising services on the most popular video platform – YouTube.
YouTube is one of the most successful platforms in the world, with billions of daily video views. YouTube Ads allow you to reach a large and diverse audience across locations and across age groups.
Show ads before, between, or after YouTube content plays. YouTube advertising allows the use of images and sounds to convey messages.
Use elements like interactive cards, opt-in cards, links, and scroll-ups to encourage your audience to take actions like visiting your website, signing up, making a purchase, or learning more about your product or service. service.
2.4. Advertising in mobile applications
Google Ads service provides the ability to advertise in mobile applications on mobile phones and tablets, which is also a powerful and effective marketing method offered by Google.
- Reach users in the apps they use every day.
- High interactivity.
You can use elements like engagement tags, opt-in tags, links, and even interactive audience integration to encourage users to download your app, visit your website, or participate in your program. promotion program to attract more customers.
In addition, the Google Ads service offers a variety of advertising formats in mobile applications. You can create image ads, video ads, interactive ads, in-content ads, etc.
2.5. Advertise on Google Shopping
Advertise on Google Shopping to help users search and compare products online. This platform enables businesses to display their products with vivid images, detailed price information, and consumer reviews, making it easier for customers to make informed decisions.
When users enter specific keywords related to what they’re looking for, your ads can appear right in the search results, capturing the attention of potential customers at the moment they’re ready to make a purchase. This visibility is crucial for businesses looking to stand out in a crowded online marketplace.
2.6. Advertise on Google Maps
This is a useful map navigation feature.
This Google Ads service allows you to display your business information in location search results on Google Maps.
When users search Google Maps, this ad will appear in the search results. Google Maps ads have calling and directions functions from the ad. Users click on the phone number to call or find the directions button to get directions to your company.
2.7. Advertise on the Google Discover app
The Google Ads service on the Google Discover app is part of Google’s online advertising platform.
Google Discover offers related content and products based on user interests. As users browse the app, ads may appear among articles and other content.
Google Ads service on Google Discover
Allows customization and identification of target customers. Use criteria like age, gender, and search behavior to target your ads to the right audience.
In other news, the Google Ads advertising service provides detailed data on advertising effectiveness. Track and evaluate ad clicks, engagement rates, and results achieved.
3. Benefits of Google Ads service
Deliver media messages at the right time, to the right target audience when they are looking for relevant information.
Google Ads allows advertising to be displayed on many other Google channels. Increase your reach to vast potential customers across multiple online platforms.
- Reach potential customers
- Appreciate the value of displaying Google search results
- Customize your target audience
- Control advertising costs
- Measure and optimize advertising effectiveness
- Integrate with other platforms to increase local connectivity
In today’s digital world, building and enhancing your business’s online presence is a critical factor for success in a competitive market. Google Ads advertising brings huge business opportunities for businesses. Surely the development of this service will expand further in the future.